Our Vision:

To create "THE" electric vehicle for sustainable mobility concepts accessible for all.

  • With The New MIA we want to help avoiding over-congested cities and metropolitan areas.
  • With The New MIA we will support Europe’s GREEN DEAL and contribute to a cleaner environment in combination with sustainable and clean individual mobility.
  • The New MIA allows for fun to drive in combination with zero pollution and more space on the road for everyone – not just cars.
  • The New MIA = a breakthrough for mass e-mobility.

Our Mission:

We want to develop fox e-mobility AG into one of the leading pure battery electric vehicle companies in Europe.

We focus on the development and production of innovative, functional, affordable and fun-to-drive electric vehicles in Europe for all major European markets.

An agile Methodology

Production of The New MIA will be outsourced

We have elected to use an agile and asset light business model to bring MIA back to market. With this in mind we are in the process of selecting amongst Europe’s leading contract manufacturers to partner with us on this new phase of both engineering and production. The choice of contract manufacturing allows Fox to deliver the highest quality production and be highly efficient from the very start. Clearly one of the best by-products of this approach is we benefit immediately from decades of manufacturing experience which has assisted Europe’s largest OEM’s in their manufacturing success.

Fox’s business is based on 3 revenue streams, each profitable on its own: The New MIA  vehicle program for Europe, license programmes for countries outside the EU as well as the sale of the MIA’s CO2 credits to other OEMs. These three pillars together will contribute to Europe’s ‘green deal’ and maximise shareholder value.

Business Model Summary

Management Team

Philippe Perret

Chief Executive Officer

From 2004 till mid 2020, Philippe led two French listed companies in the renewable sector (mainly wind and solar): Theolia SA (2004-2008) and Global EcoPower SA (2009-2020), which he co-founded. Theolia was developed from a €5m to a 1.2bn market capitalisation and belonged to the SBF 120 of the Paris Stock Market. He has a comprehensive track record in renewables and sustainability as well as in financing, fund raising, M&A, corporate banking and capital markets.

Philippe served more than 16 years in senior management positions in the renewable industry (Theolia, Global Ecopower). Before that he spent 18 years in the financial industry, where he worked in Corporate and Investment Banking in both Germany and France for several international banks, including Société Générale, Banque Worms and CIC bank.

Philippe is a graduate of the Ecole Supérieure de Commerce de Paris (French Business School).

Ulrich Hoernke

CFO / Automotive Expert

Ulrich has more than 25 years of international experience in the automotive industry with global OEMs, such as Mercedes-Benz, Chrysler/FCA and Mitsubishi.

Ulrich served in Asia in senior positions in Japan and Hong Kong, where he helped to develop Mercedes-Benz’s sales organization in China between 1993 and 1998 when China started to re-open their markets. After 3 years in Daimler’s new Berlin HQ for Germany, Ulrich was asked to return to Japan in 2001, to become part of Daimler’s “20 people turnaround team” to manage Mitsubishi Motors. Thereafter from 2004 until 2008 he was Chrysler’s CFO in China. Following the Asian years, Ulrich went back to Europe until 2013 as CFO for Chrysler EMEA in his home town Stuttgart and later as Fiat Chrysler Automobiles’ Managing Director for the Austrian market in Vienna. After working as Director International Finance in FCA’s US Headquarters, Ulrich joined in 2017 EV startups such as Faraday Future in California, Automobili Pininfarina and Sono Motors in Munich.

Ulrich holds a degree in Business and Finance from the University of Stuttgart, and completed executive programs at Insead and Kellogg School of Management at Northwestern University.

Dr. Christian Jung 

CTO / Automotive Engineer

Christian received his Dr.-Ing. (PhD) for his research on power electronics and system design of new automotive power networks, electric power train integration and high voltage energy storage systems.

He joined BMW in 2002 to work on energy storage systems and their applications. Deeply involved in the first Start / Stop system, BMW sent Christian to the US where he lead the cooperation between BMW, GM and Daimler-Chrysler in development of a high voltage battery system for the BMW X6 Active Hybrid.
Later, at Porsche, he led development of: power train, fuel and chassis system electronics and software integration for the Boxster and Carrera. He was lead engineer for new high voltage systems, charging strategy, energy storage strategy and vehicle projects. He was one of the driving engineers of the Taycan project, driver of the 800V and ultra fast charging technologies, as well as the high voltage system platform for all electrification projects at Porsche.

In 2017 on Christian joined Faraday Future in California, where he led the electronic hardware development for all E/E – systems. Later he was leading multiple vehicle and platform developments for high performance electric vehicles at Automobili Pininfarina as CTO.

Supervisory Board

Stefan Hiestand

Chairman of the Supervisory Board

Stefan looks back on a career in finance spanning more than 35 years with many years of experience in various areas such as investment banking or asset management. He has an extensive network of entrepreneurs and investors. As the founder, CEO and board member of many companies, his competencies are broad and include, among others specialized asset management, corporate development and licensing for various institutions such as Citigroup, Natwest, Schroders, Jefferies and Credit Suisse Investment Partners .

Russell Pfeiffer

Vice-Chairman of the Supervisory Board

40 years of extensive international private banking, investment banking and trust advisory experience.

Russell is currently an executive with Bank Frick in London and has previously held executive positions at Morgan Stanley, Robert Fleming, Citigroup, Centrum Bank with key competences in trading, sales and marketing.

Attila Külkey

Member of the
Supervisory Board

30 years of experience as an insurance broker in corporate business, financial planning with key competences in marketing and sales. Attila was co-owner and member of the management board at Oberhänsli & Partner AG one of the leading insurance brokers in Switzerland. Member of directorium at Würth Financial Services AG and also co-president of the Swiss-Hungarian Chamber of Commerce.

René Peter

Member of the
Supervisory Board

Having spent 25 years in charge for the International Geneva Car Show Geneva for Toyota & Lexus, René has a long  track record in the consumer facing aspect of the automotive industry. Prior to the GCS he spent 10 years as an international trader for E.F.Hutton, Dean Witter, Merrill Lynch in NY, LDN, GVA.

He is currently running and developing a successful group of hotels in Switzerland. René holds an MBA in Stanford University Palo Alto.