Our Vision:

To create "THE" electric vehicle for sustainable mobility concepts accessible for all.

  • With The New MIA we want to help avoiding over-congested cities and metropolitan areas.
  • With The New MIA we will support Europe’s GREEN DEAL and contribute to a cleaner environment in combination with sustainable and clean individual mobility.
  • The New MIA allows for fun to drive in combination with zero pollution and more space on the road for everyone – not just cars.
  • The New MIA = a breakthrough for mass e-mobility.

Our Mission:

We want to develop fox e-mobility AG into one of the leading pure battery electric vehicle companies in Europe.

We focus on the development and production of innovative, functional, affordable and fun-to-drive electric vehicles in Europe for all major European markets.

An agile Methodology

Production of The New MIA will be outsourced

We have elected to use an agile and asset light business model to bring MIA back to market. With this in mind we are in the process of selecting amongst Europe’s leading contract manufacturers to partner with us on this new phase of both engineering and production. The choice of contract manufacturing allows Fox to deliver the highest quality production and be highly efficient from the very start. Clearly one of the best by-products of this approach is we benefit immediately from decades of manufacturing experience which has assisted Europe’s largest OEM’s in their manufacturing success.

Fox’s business is based on 3 revenue streams, each profitable on its own: The New MIA  vehicle program for Europe, license programmes for countries outside the EU as well as the sale of the MIA’s CO2 credits to other OEMs. These three pillars together will contribute to Europe’s ‘green deal’ and maximise shareholder value.

Business Model Summary

Management Board

Philippe Perret


From 2004 till mid 2020, Philippe led two French listed companies in the renewable sector (mainly wind and solar): Theolia SA (2004-2008) and Global EcoPower SA (2009-2020), which he co-founded. Theolia was developed from a €5m to a 1.2bn market capitalisation and belonged to the SBF 120 of the Paris Stock Market. He has a comprehensive track record in renewables and sustainability as well as in financing, fund raising, M&A, corporate banking and capital markets.

Philippe served more than 16 years in senior management positions in the renewable industry (Theolia, Global Ecopower). Before that he spent 18 years in the financial industry, where he worked in Corporate and Investment Banking in both Germany and France for several international banks, including Société Générale, Banque Worms and CIC bank.

Philippe is a graduate of the Ecole Supérieure de Commerce de Paris (French Business School).

Supervisory Board

Patrick E. Bigger

Chairman of the Supervisory Board

Patrick, with a professional background in the banking industry, he worked in Trading and Investment Banking in both Switzerland and London for several major international investment banks, including Deutsche Bank Capital Markets and Robert Fleming. He also held a position as Sales Director for MWB Wertpapierhandelsbank AG, Munich, and was responsible for the Sales and Designated Sponsoring Department of the bank therefore responsible for sales, order execution for credit institutions and designated sponsoring for corporate and institutional clients. Over his extensive network he was leading several capital market transactions especially in the renewable sectors (wind- & solar parks as well as EV-battery and EV car).

Attila Külkey

Member of the Supervisory Board

30 years of experience as an insurance broker in corporate business, financial planning with key competences in marketing and sales. Attila was co-owner and member of the management board at Oberhänsli & Partner AG one of the leading insurance brokers in Switzerland. Member of directorium at Würth Financial Services AG and also co-president of the Swiss-Hungarian Chamber of Commerce.

René Peter

Member of the Supervisory Board

Having spent 25 years in charge for the International Geneva Car Show Geneva for Toyota & Lexus, René has a long  track record in the consumer facing aspect of the automotive industry. Prior to the GCS he spent 10 years as an international trader for E.F.Hutton, Dean Witter, Merrill Lynch in NY, LDN, GVA.

He is currently running and developing a successful group of hotels in Switzerland. René holds an MBA in Stanford University Palo Alto.